As well as delivering instant traffic, search advertising is very targeted. Your site will only appear when people search for keywords you decide upon. You have full control over what you advertise, where and when your adverts appear, and most importantly your budget.
Display advertising plays a crucial role in marketing, both with direct response campaigns and brand awareness campaigns. Display, often known as banner advertising, can be a cheap method of exposing your brand to large numbers of relevant audiences.
PPC advertising, through Google, Instagram, Facebook and LinkedIn can be a very useful tool for start-ups. a business can create their marketing plan by looking at estimated search traffic for a niche in a certain geographical area and estimated average cost-per-click.
Remarketing enables you a second chance to re-engage people that are no longer on your website, bring them back and prevent loss of leads. This reduction of loss is significant because each time previous potential customers return having visited your site before – their probability of converting is higher.
