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Industry trends, tips and VALUE

Online Marketing vs Offline Marketing

Marketing – What’s Best For Me? You’d be surprised how many Business owners still don’t utilize Online marketing to its full capacity. The countless times I speak to business owners I always ask one question. How do you spend your marketing budget? Replies often include: “I’m in the local paper.” or responses such as “I...
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SEO for E-Commerce websites, a cheeky workaround.

SEO for E-Commerce Sites – Naughty Behavior Google & SEO News SEO companies often place relevant content about a category in the footer for their e-commerce clients on their category pages. They do this in the hope it will rank each product within Google SERP. Google’s John Mueller recently suggested in a webmaster hangout that...
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Post Linkedin

5 Linkedin Marketing Bonuses

Targeting Sophisticated targeting is now available from LinkedIn. You are able to specify job function, position, geographic location, company name, industry, study form, membership of groups, specific lists of your sales team and more. Combing all these options makes things very precise and effective. Insight Tag You can track the audiences that are converting best...
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Post Facebook

5 Facebook Business Benefits

Video Ads Video ads are by far the best at engaging and creating that all important emotion inside us which drives sales. Facebook has options to reflect how people consume video – from bite-sized videos watched on-the-go, to longer video styles watched when more relaxed. Lead Ads You know when you can register online sometimes...
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Post Remarketing

5 Remarketing Points You Should Know

Brand Recall This is the modern version of seeing snippets of an original TV ad a few weeks on from the main ad. People can only remember limited brands and retain limited messages. Remarketing is a fantastic tool for creating on-going reminders, staying top of mind and anchoring your brand in consumers’ long term memories. Second...
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Post Google Marketing

5 Google Marketing Facts

Prime Real Estate The first three listings on a google search are typically reserved for paid ads. The second three are the “Local 3-Pack Maps Area” google my business results. Being above the organic listings at the top of google page one and having a maps picture included as well as text is highly valuable...
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