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Industry trends, tips and VALUE

How SEO Marketing Can Give Your Business a Boost

Search Engine Optimisation (SEO) is the general term given to a number of different techniques and practices which can increase the visibility of your website in search engines like Google and Bing. Essentially, the search engines have an automated process (known as an algorithm) which analyses each page on every website on the internet. It...
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Understanding How Search Engines Work

Marketing is a vast and complex tapestry with many interwoven threads and, while there is certainly still a place for more traditional offline approaches, digital marketing is only increasing in importance. It’s common knowledge that businesses of every size and across every sector need to have an online presence in the modern world. At the...
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How Marketing Has Changed Over the Years

Working in marketing has always been a vibrant, challenging and fast-paced way to earn a living, but if you’ve had your finger off the marketing pulse for the past few years, you probably wouldn’t recognise the sector today. For example, it’s no longer enough to tell someone that you ‘work in marketing’ without having to...
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Organic Traffic vs Paid Traffic

What’s better? Often people ask “What is better… paid traffic or organic traffic?”. The answer to this question is not as simple as it would seem. Paid traffic seems straight forward you pay and get a return on investment, right? That’s not always the case. With the ever changing technologies, bid strategies and methods of...
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Google My Business – Why It’s So Important to Local Business Owners

What is Google My Business? Google My Business is a free tool provided by Google in order to help businesses manage their online presence across the Google Platform. The easy-to-use tool help business owners display their business across Google, including Search and Maps. By verifying your business information online such as the address and telephone...
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5 Starting Points to Social Media Marketing

So you need social media marketing. We give you 5 SUPER important tips to get started! As we know, social media is a massive part of our lives. Whether it’s your mum browsing her Facebook, you browsing your instagram or your kids on Snapchat. Even your boss, utilizing his LinkedIn for new business opportunities. There’s...
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