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Strategy
Marketing is a vast and complex tapestry with many interwoven threads and, while there is certainly still a place for more traditional offline approaches, digital marketing is only increasing in importance. It’s common knowledge that businesses of every size and across every sector need to have an online presence in the modern world. At the...
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Working in marketing has always been a vibrant, challenging and fast-paced way to earn a living, but if you’ve had your finger off the marketing pulse for the past few years, you probably wouldn’t recognise the sector today. For example, it’s no longer enough to tell someone that you ‘work in marketing’ without having to...
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What’s better? Often people ask “What is better… paid traffic or organic traffic?”. The answer to this question is not as simple as it would seem. Paid traffic seems straight forward you pay and get a return on investment, right? That’s not always the case. With the ever changing technologies, bid strategies and methods of...
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What is Google My Business? Google My Business is a free tool provided by Google in order to help businesses manage their online presence across the Google Platform. The easy-to-use tool help business owners display their business across Google, including Search and Maps. By verifying your business information online such as the address and telephone...
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So you need social media marketing. We give you 5 SUPER important tips to get started! As we know, social media is a massive part of our lives. Whether it’s your mum browsing her Facebook, you browsing your instagram or your kids on Snapchat. Even your boss, utilizing his LinkedIn for new business opportunities. There’s...
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Marketing – What’s Best For Me? You’d be surprised how many Business owners still don’t utilize Online marketing to its full capacity. The countless times I speak to business owners I always ask one question. How do you spend your marketing budget? Replies often include: “I’m in the local paper.” or responses such as “I...
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SEO for E-Commerce Sites – Naughty Behavior Google & SEO News SEO companies often place relevant content about a category in the footer for their e-commerce clients on their category pages. They do this in the hope it will rank each product within Google SERP. Google’s John Mueller recently suggested in a webmaster hangout that...
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Post Linkedin
Targeting Sophisticated targeting is now available from LinkedIn. You are able to specify job function, position, geographic location, company name, industry, study form, membership of groups, specific lists of your sales team and more. Combing all these options makes things very precise and effective. Insight Tag You can track the audiences that are converting best...
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Post Facebook
Video Ads Video ads are by far the best at engaging and creating that all important emotion inside us which drives sales. Facebook has options to reflect how people consume video – from bite-sized videos watched on-the-go, to longer video styles watched when more relaxed. Lead Ads You know when you can register online sometimes...
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Post Remarketing
Brand Recall This is the modern version of seeing snippets of an original TV ad a few weeks on from the main ad. People can only remember limited brands and retain limited messages. Remarketing is a fantastic tool for creating on-going reminders, staying top of mind and anchoring your brand in consumers’ long term memories. Second...
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