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Google My Business – Why It’s So Important to Local Business Owners

What is Google My Business?

Google My Business is a free tool provided by Google in order to help businesses manage their online presence across the Google Platform. The easy-to-use tool help business owners display their business across Google, including Search and Maps. By verifying your business information online such as the address and telephone number, you can help customers find your business and also tell them more about who you are and what you can do!

Ok, so why is it so important?

If you enter an internet search, no matter what search engine you use whether it be Google, Bing, Yahoo, you are likely to receive results based on your location. This means, especially as a locally focused business, by optimizing your Google My Business correctly, you can appear at the forefront of local business online. A Google My Business listing with the correct business information completed can lead to an increase in both the success of your business online and offline!

How do I make sure it’s fully optimized?

The worst mistake you can make is claiming your listing, putting in some basic information and then thinking it will work by itself! There are many different parts to your Google My Business listing but first and foremost your core information:

  • Name
  • Address
  • Phone Number
  • Website
  • Description
  • Category

This information is what Google Search and Google Maps will index and be the foundation of your local SEO. You must ensure that the information is consistent with what is on your website as inconsistencies will negatively effect your rankings on the SERP.

Speak directly to your customers through Google My Business

There are many options to communicate through your Google My Business page with customers. You have a phone number listed and you’re thinking “Ok, if someone wants to speak to me they’ll call.” You’d be surprised to hear a study found that over 90% of business leads would prefer a text message than a phone call. That’s another reason why mobile/instant messaging can be so effective in your marketing plan.

Google introduced a messaging feature within Google My Business. You can activate this feature and communicate instantly with your potential customers answer questions, fielding comments, and increasing loyalty. This option allows customers to ask you a question via SMS text straight from your GMB listing.

Another way to communicate with customers on your GMB listing is through reviews. Whether you receive a glowing 5 star review or a slightly concerning review, this area of GMB really must be kept on top of. You can show your appreciation for the good reviews and align them with your service knowing exactly where you went right. On the flip side you can identify any bad review and ask further information to why the customer was aggrieved or disappointed in what they received. This also shows that you do care about your customers so that if you do receive a bad review out of the blue, potential new customers are not scared off because of this as you have addressed the problem.

To Conclude….

Customers are looking for your business every day, is your digital presence ready for them?

Google My Business puts you at the forefront of your customers fingertips providing them invaluable information about your business. It helps with your local SEO and offers you a chance to engage new customers via instant messaging and telephone conversations.

If that’s not enough, it’s a tool that is free from Google that quite frankly you’d be bonkers to not use it.